Better Proposals vs Qwilr

Our Verdict

This is a close call that depends on your average deal size. Better Proposals wins on simplicity and price: $13/user/month, fast setup, clean templates, and a proposal-to-payment flow that handles Stripe and PayPal collection on the same page. For consultants sending 1-5 proposals per month and closing deals under $10K, Better Proposals is everything you need without paying for features you will never use. Qwilr wins when you want to signal premium. The web-based format, engagement analytics, and visual polish send a different signal than a PDF — one that says "this consultant invests in their client relationships." At $35/user/month, Qwilr is more than double the price of Better Proposals, but the engagement analytics (who read it, how long, which sections) give you meaningful sales intelligence that Better Proposals does not. The honest test: look at your last 10 proposals. If clients are choosing you based on credentials and referrals, the proposal format barely matters — use Better Proposals and save $22/month. If you are competing on presentation and buyer experience, Qwilr's premium is a sales investment, not a cost.