Free CRM with deal pipeline, contact management, email tracking, and meeting scheduling — plus the Breeze AI assistant on every plan, including free. Scales from solo consultant to full agency without switching platforms.
Tally trails HubSpot CRM most on Outcome fit: 16/25 vs 24/25.
What drives this decision
Outcome fit favors HubSpot CRM by 8 points.
Setup speed favors Tally by 4 points.
Integrations favors HubSpot CRM by 2 points.
Decision shortcuts
Which one fits your practice
Choose HubSpot CRM if
Best fit: Every consultant who tracks more than 5 active prospects or clients
Outcome fit matters most to you: HubSpot CRM scores 24/25 vs 16/25 for Tally.
Trust & support matters most to you: HubSpot CRM scores 10/10 vs 8/10 for Tally.
Choose Tally if
Best fit: Consultants who need intake questionnaires, discovery forms and feedback surveys without paying for a form tool
Setup speed matters most to you: Tally scores 18/20 vs 14/20 for HubSpot CRM.
Pricing sanity matters most to you: Tally scores 14/15 vs 13/15 for HubSpot CRM.
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Get this comparison decision brief
Send a concise summary of winner, trade-offs, and rollout recommendation.
HubSpot CRM: 87/100
Tally: 81/100
HubSpot CRM leads by 6 points (strong advantage).
Best fit
Who each tool is for
HubSpot CRM
Default
Best for: Every consultant who tracks more than 5 active prospects or clients.
Why pick it: The free tier is genuinely useful — 2 seats, up to 1,000 contacts, deal pipeline, email tracking, and the Breeze AI assistant at no cost. Most solo consultants don't outgrow it for a while, and it connects to nearly every tool in this catalog.
Watch for: If you manage fewer than 5 clients total and use referrals exclusively, a spreadsheet works fine. HubSpot shines when your pipeline has volume.
Tally
Strong Choice
Best for: Consultants who need intake questionnaires, discovery forms and feedback surveys without paying for a form tool.
Why pick it: Unlimited forms and responses on the free plan, with logic and integrations that other form tools charge for.
Watch for: Removing Tally branding needs Pro ($24/mo). If you need complex surveys and analytics, Typeform or a survey tool goes further.
Swipe sideways to compare all columns.
HubSpot CRM
Tally
Quick facts
Pricing sanity
Free, paid from $20/mo
Free, paid from $24/mo
Setup speed
30 min setup
5 min setup
Integrations
5+
6+
Score breakdown
Outcome fit
24/25
16/25
Setup speed
14/20
18/20
Pricing sanity
13/15
14/15
Integrations
14/15
12/15
UX polish
12/15
13/15
Trust & support
10/10
8/10
Summary
Best for
Every consultant who tracks more than 5 active prospects or clients.
Consultants who need intake questionnaires, discovery forms and feedback surveys without paying for a form tool.
Key strength
Strong on trust
Strong on pricing
Main weakness
Slower to set up
Weaker on outcomes
Pricing
Plan-by-plan pricing
HubSpot CRM
Plan
Price
Limits (vendor's wording)
Free
Free
Free for up to 2 users; no credit card required
Starter
$20 per seat / month, billed annually$20 per seat / month, billed monthly
Shown from $7/seat/mo billed annually ($10 monthly) as a limited-time offer for new customers; list price $20/seat/mo. Includes 500 HubSpot Credits
Professional
$90 per seat / month, billed annually$100 per seat / month, billed monthly
Sales Hub Professional, from $90/seat/mo billed annually ($100 billed monthly). Adds Sequences, Forecasting and Conversation intelligence; 3,000 HubSpot Credits. Required one-time onboarding fee of $1,500
Enterprise
$150 per seat / month, billed annually
Sales Hub Enterprise, from $150/seat/mo. Adds deal splits, pipeline approvals and a standard sandbox; 5,000 HubSpot Credits. Required one-time onboarding fee of $3,500
Cheapest plan that fits: Starter, $20 per seat or user
Tally
No paid plan with a listed Annual price fits this team size. Contact sales or check the vendor's page.
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
How we checked
Scores: Curalo rates each tool out of 100 on six consultant criteria (outcome fit, setup speed, pricing, integrations, UX, trust and support). See the scoring method
HubSpot CRM: prices checked October 23, 2026 on the vendor's pricing page: hubspot.com
Tally: prices checked October 21, 2026 on the vendor's pricing page: tally.so
Plans, limits and platforms are copied from each vendor's pricing page in the vendor's own terms.
Anything a vendor does not publish is shown as not listed rather than guessed. Prices change, so confirm on the vendor's page before buying.
Common questions
Questions consultants ask before choosing
Which is better for consultants, HubSpot CRM or Tally?
HubSpot CRM scores 87/100 and Tally scores 81/100 on Curalo's consultant rubric. The biggest gap is Outcome fit: HubSpot CRM 24/25 vs 16/25.
Is HubSpot CRM or Tally cheaper?
HubSpot CRM's cheapest paid plan is Starter at $20 per seat / month, billed annually. Tally's cheapest paid plan is Pro at $24 per account / month, billed monthly.
Do HubSpot CRM and Tally have a free plan?
HubSpot CRM has a free plan: Free for up to 2 users; no credit card required. Tally has a free plan: Unlimited forms and submissions (fair use).
What would one user pay for HubSpot CRM or Tally?
HubSpot CRM: $20 a month on Starter. Tally: $24 a month on Pro. Annual list prices where available, before tax.
When is HubSpot CRM the wrong choice?
If you manage fewer than 5 clients total and use referrals exclusively, a spreadsheet works fine. HubSpot shines when your pipeline has volume.
When is Tally the wrong choice?
Removing Tally branding needs Pro ($24/mo). If you need complex surveys and analytics, Typeform or a survey tool goes further.