iCount
Strong ChoiceIsraeli invoicing and bookkeeping. Express ₪276 a year before VAT; Advanced plans from ₪32/mo by document volume.
From $23/mo
Prices checked October 23, 2026icount.co.il pricing page
77/100
Tool matchup
iCount vs Morning (Green Invoice)
iCount vs Morning (Green Invoice) — iCount Express is ₪276/yr for unlimited documents, one user; Morning Basic is ₪29/mo billed yearly for 20 documents a month. Before VAT.
Morning (Green Invoice)
Strong ChoiceIsraeli invoicing: tax invoices and receipts with Israel Invoice allocation numbers, card payments and accountant access. From ₪29/mo before VAT.
From $29/mo
Prices checked October 23, 2026greeninvoice.co.il pricing page
76/100
Our Verdict
iCountOur Pick
iCount scores 77/100 and Morning (Green Invoice) 76/100, so this is close. iCount leads on integrations (10/15 vs 8/15); Morning leads on trust and support (8/10 vs 7/10). Outcome, setup, pricing and UX are level. For a consultant or freelancer in Israel, compare on monthly document volume and what you need beyond documents. Both support the Israel Invoice model, and all prices here are before VAT. iCount Express is ₪276 a year, paid once with a one-year commitment: unlimited documents, one company and a single user, but no e-commerce connection, add-ons or API, and credit card clearing costs extra. Morning Basic is ₪29/mo billed yearly (₪348 a year) and includes up to 20 documents a month, then ₪1 per extra document, for one business. If you issue many documents and do not need card payments or integrations, Express is the cheaper of the two. If you want an API, card and digital-wallet payments and up to 2 businesses, Morning Best is ₪45/mo billed yearly (₪540) for 50 documents a month. iCount's usage-based Advanced plan starts at ₪32/mo for 10 documents and reaches ₪85 for 200.
Verdict
iCount leads by 1 points (close call).
Decision guidance
- iCount currently leads with 77/100.
- iCount strength: Strong on outcomes.
- Morning (Green Invoice) trails iCount most on Integrations: 8/15 vs 10/15.
What drives this decision
- Integrations favors iCount by 2 points.
- Trust & support favors Morning (Green Invoice) by 1 points.
Decision shortcuts
Pick the right tool for your workflow
Both issue invoices and receipts and support the Israel Invoice model. Decide on how many documents you issue a month and what you need beyond them. All prices are before VAT.
Choose iCount if
- You issue many documents and work alone: Express is ₪276/yr for unlimited documents, one company and a single user.
- Your volume varies: Advanced is usage-based, from ₪32/mo for 10 documents to ₪85 for 200.
- You need more integrations: iCount scores 10/15 against 8/15.
Choose Morning (Green Invoice) if
- You issue up to 20 documents a month: Basic is ₪29/mo billed yearly (₪348), plus ₪1 per extra document.
- You want card, bit or digital-wallet payments and an API: these are on Best, at ₪45/mo billed yearly.
- You run 2 businesses: Best allows up to 2, Extra up to 3.
Avoid this mismatch
- Don't pick iCount Express if you need an API, a store connection or add-ons: its pricing page says they cannot be added to that plan.
- Don't compare a pre-VAT price with a VAT-inclusive one: both pricing pages quote before VAT.
Client-ready brief
Get this comparison decision brief
Send a concise summary of winner, trade-offs, and rollout recommendation.
- iCount: 77/100
- Morning (Green Invoice): 76/100
- iCount leads by 1 points (close call).
Best fit
Who each tool is for
iCount
Strong ChoiceBest for: Consultants registered in Israel who issue many documents and want bookkeeping in the same tool.
Why pick it: Covers both Israeli tax documents and basic bookkeeping, with pricing that scales by document volume.
Watch for: Only for businesses registered in Israel. If you issue only a few invoices a month, SUMIT's free plan or Morning Basic may cost less.
Morning (Green Invoice)
Strong ChoiceBest for: Consultants registered in Israel (osek patur or osek murshe) who need compliant invoices and receipts.
Why pick it: Built for Israeli tax rules, including allocation numbers for larger invoices, so documents are valid without extra steps.
Watch for: Only for businesses registered in Israel. If you invoice from another country, use FreshBooks, Zoho Invoice or Bonsai.
Swipe sideways to compare all columns.
iCount | Morning (Green Invoice) | |
|---|---|---|
| Quick facts | ||
| Pricing sanity | From $23/mo | From $29/mo |
| Integrations | 4+ | 2+ |
| Score breakdown | ||
| Outcome fit | 22/25 | 22/25 |
| Setup speed | 14/20 | 14/20 |
| Pricing sanity | 12/15 | 12/15 |
| Integrations | 10/15 | 8/15 |
| UX polish | 12/15 | 12/15 |
| Trust & support | 7/10 | 8/10 |
| Summary | ||
| Best for | Consultants registered in Israel who issue many documents and want bookkeeping in the same tool. | Consultants registered in Israel (osek patur or osek murshe) who need compliant invoices and receipts. |
Pricing
Plan-by-plan pricing
iCount
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Express | ₪23 per account / month, billed annually | ₪276 a year before VAT; income and expenses |
| Advanced 10 | ₪32 per account / month, billed monthly | Up to 10 documents a month |
| Advanced 100 | ₪59 per account / month, billed monthly | Up to 100 documents a month |
| Advanced 200 | ₪85 per account / month, billed monthly | Up to 200 documents a month |
Prices checked October 23, 2026icount.co.il pricing page
Morning (Green Invoice)
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Basic | ₪29 per account / month, billed annually | ₪348 a year before VAT; invoices, receipts and quotes |
| Best | ₪45 per account / month, billed annually₪54 per account / month, billed monthly | Before VAT; more documents and features |
Prices checked October 23, 2026greeninvoice.co.il pricing page
Cost calculator
What would you pay?
Seats
Billing
iCount
₪23 per month · ₪276 per year
Cheapest plan that fits: Express, ₪23 per seat or user
Morning (Green Invoice)
₪29 per month · ₪348 per year
Cheapest plan that fits: Basic, ₪29 per seat or user
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
How we checked
- Scores: Curalo rates each tool out of 100 on six consultant criteria (outcome fit, setup speed, pricing, integrations, UX, trust and support). See the scoring method
- iCount: prices checked October 23, 2026 on the vendor's pricing page: icount.co.il
- Morning (Green Invoice): prices checked October 23, 2026 on the vendor's pricing page: greeninvoice.co.il
- Plans, limits and platforms are copied from each vendor's pricing page in the vendor's own terms.
- Anything a vendor does not publish is shown as not listed rather than guessed. Prices change, so confirm on the vendor's page before buying.
Common questions
Questions consultants ask before choosing
Do both support the Israel Invoice model?
Yes. Both pricing pages list Israel Invoice support; Morning's says it connects to the Tax Authority's digital services and requests an allocation number automatically for each relevant invoice. Checked October 23, 2026.
Which is cheaper?
Before VAT, iCount Express is ₪276 a year for unlimited documents with a single user. Morning Basic is ₪29/mo billed yearly (₪348) for up to 20 documents a month, then ₪1 per extra document.
Which plan has an API?
Morning lists API, integrations and webhooks from Best (₪45/mo billed yearly). iCount Express cannot take an API, e-commerce connection or add-ons; they are available on its Advanced plan.
Which is better for consultants, iCount or Morning (Green Invoice)?
iCount scores 77/100 and Morning (Green Invoice) scores 76/100 on Curalo's consultant rubric. The biggest gap is Integrations: iCount 10/15 vs 8/15.
Is iCount or Morning (Green Invoice) cheaper?
iCount's cheapest paid plan is Express at ₪23 per account / month, billed annually. Morning (Green Invoice)'s cheapest paid plan is Basic at ₪29 per account / month, billed annually.
Do iCount and Morning (Green Invoice) have a free plan?
iCount lists no free plan. Morning (Green Invoice) lists no free plan.
What would one user pay for iCount or Morning (Green Invoice)?
iCount: ₪23 a month on Express. Morning (Green Invoice): ₪29 a month on Basic. Annual list prices where available, before tax.
When is iCount the wrong choice?
Only for businesses registered in Israel. If you issue only a few invoices a month, SUMIT's free plan or Morning Basic may cost less.
When is Morning (Green Invoice) the wrong choice?
Only for businesses registered in Israel. If you invoice from another country, use FreshBooks, Zoho Invoice or Bonsai.
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