Consultant stack
Translated from Russian
Alisa Kotlyar
Marketer and online entrepreneur
At a glance
- 10 tools
- 3 categories
- 10 uses personally
Core stack
Picked only from the consultant's own words: daily use, years of use, "almost exclusively".
ChatGPTEvery day
“This is how I work with AI every day, from morning to night.”
CodexAI tutor
“I can clone myself… and put an AI assistant on some simple questions, on checking homework…”
GeminiBots for students
“Right now I'm building AI bots based on Gemini.”
Telegram8,000+ subscribers
“In these six months I've made more than 8.8 million rubles from Telegram and MAX.”
MAX2,400+ over the summer
“From MAX, more than 250 sales… with total sales of 1.2 million rubles.”
“I don't use AI for pretty pictures or to generate 100 posts. I use it to build strategy faster, analyse, write, assign tasks, and gradually take manual routine out of my life.”
Details for every tool
In the consultant's own words, with a link to the source of each quote.
Copies the scored tools into your private My Stack. Nothing is shared.
AI tools3
Why:Her main work tool: the desktop app on a MacBook, a Pro subscription (“about 100 dollars a month”, Plus before that), and 8 projects for different areas of work and life. “Basically, my ChatGPT is already my clone”: her live streams, breakdowns and transcripts of calls with students are loaded into it.
- Cost
- $50–150/mo
- CodexNot in Curalo yetUses it
Why:Separate projects in Codex (“Students”, “Alisa Kotlyar AI”) work with a folder on her computer. That is how she built an AI tutor for her students (“my online school is just me and my AI tutor”), makes presentations, and built a sign-up bot for her live streams herself.
- GeminiNot in Curalo yetUses it
Why:She now builds bots for her students in Gemini: “a Gem bot that helps my students write a 14-post content funnel”, following her own funnel-writing method. She also uses Gemini to polish slides after ChatGPT.
Google services connected to ChatGPT4
Google CalendarNot in Curalo yetUses itWhy:A daily planner in ChatGPT is connected to her calendar: “it understands what's in my calendar” and every day gives her the key tasks and a summary of leads. A second assistant, via Google Calendar and Google Contacts, reminds her of loved ones' birthdays 3 days ahead.
Google SheetsNot in Curalo yetUses itWhy:In Work mode, ChatGPT built her a Google Sheet called “Idea bank — launches” by itself: ideas for content and launches, and competitors' mechanics. “I just told it, like, put it together yourself.”
Google DocsNot in Curalo yetUses itWhy:Along with the sheet, ChatGPT created a Google Doc called “Raw material for content — launches” and gathered everything from the project into it: memory, files, “TOP content”, launch mechanics.
Google SlidesNot in Curalo yetUses itWhy:ChatGPT makes the presentations for her talks and live streams in her style, and she finishes them in Google Slides with Gemini's “Improve this slide” button: “in the end I still improve all the slides from ChatGPT with Gemini.”
Platforms where she works with clients3
- TelegramNot in Curalo yetUses it
Why:Together with MAX, these are her main platforms: she builds sales systems for experts in Telegram and MAX. “In Telegram we've already gained more than 8,000 subscribers.”
- MAXNot in Curalo yetUses it
Why:“In MAX, literally over the summer, in 3 months, I gained over 2,400 subscribers”, and more than 250 sales from MAX, worth 1.2 million rubles.
YouTubeNot in Curalo yetUses itWhy:“Recording long videos for YouTube is much more my thing.” For the channel she has a separate chat in ChatGPT with the strategy, competitor analysis and scripts for new videos.
Q&A
- What do you do, and for which clients?
- “For more than 9 years I've been bringing in clients for experts and helping them build a sales system in Telegram and MAX.”
- What do you trust AI with in client work, and what never?
- Her AI tutor answers students, but “every answer from this AI tutor goes through me, and I either approve or reject it.” And the main point: “ChatGPT won't replace a system, won't replace an understanding of marketing, an understanding of sales… trust, but verify.”
- What would you set up on day one if you went independent tomorrow?
- “Don't try to automate your whole life today. Take one task you do by hand every week, every day, and offload that one first, then the next.” And to start with: “a Plus subscription will be enough for you.”