Stacks
Build the brand that makes clients come to you.
How this stack works
Monday: Research one topic in your expertise area. Find a data point, trend, or contrarian insight that your audience needs to know. Spend 20 minutes gathering ammunition for the week's content. Save research to your content ideas database.
Verification: One original insight identified with supporting data. Content angle documented.
Draft 3-5 LinkedIn posts from your research insight. Use Typefully's AI to refine hooks and structure. Schedule posts across the week — one long-form thought piece, 2-3 shorter observations, and one engagement post. Each post builds your reputation as a specialist.
Verification: Week of LinkedIn content scheduled. Each post includes an original insight or data point.
Monthly: Send a newsletter to your email list expanding on your best-performing LinkedIn content. Add depth, frameworks, or case studies that don't fit in a social post. Include a clear CTA — book a call, download a template, or reply with questions.
Verification: Newsletter sent with above-industry open rate. CTA drives measurable action.
Maintain your landing page with updated testimonials, recent case studies, and current services. Every piece of content points here. The page answers one question: "why should I hire this person?"
Verification: Landing page current with recent work. Booking link live. Load time under 2 seconds.
Friday: Review weekly LinkedIn analytics. Which posts resonated? What topics drove engagement? Use data to inform next week's content direction. The flywheel accelerates as you learn what your audience values.
Verification: Weekly content performance reviewed. Next week's content angle informed by data.
Sourced from independent practitioner research. Enter your rate to see dollar impact.
| Activity | Without stack | With stack | Handled by | Saved |
|---|---|---|---|---|
| Content research and ideationAI research benchmark: 50-70% time reduction (HBR, 2025) | 3 hr | 0.5 hr | Perplexity Ai | -2.5 hr |
| LinkedIn content creation and schedulingTypefully: LinkedIn content scheduling ROI study (2024) | 4 hr | 1 hr | Typefully | -3 hr |
| Newsletter writing and sendingKit: Email marketing time savings study (2024) | 2 hr | 0.5 hr | Kit | -1.5 hr |
| Website maintenance and updatesCarrd: Website maintenance benchmark (2024) | 1 hr | 0 hr | Carrd | -1 hr |
| Total weekly time saved | 5 hr | |||
Why this stack
This stack replaces cold outreach with warm inbound leads. The math: LinkedIn Thought Leader Ads deliver 1.7x higher click-through rates than standard campaigns. Consultants who publish consistently report 30-50% of new business coming from inbound inquiries within 6 months.
The critical design principle is "one input, multiple outputs." One 20-minute research session on Monday produces a week of LinkedIn content, a monthly newsletter topic, and updated expertise positioning on your landing page. You are not creating content from scratch — you are extracting value from research you would do anyway.
Kit (formerly ConvertKit) is chosen over Beehiiv or Substack because it integrates cleanly with Carrd for sign-up forms and offers the strongest automation for welcome sequences and tagging. For consultants whose primary channel is LinkedIn (not a newsletter-first business), Kit's simplicity is an advantage, not a limitation.
The tools
Your content research engine. Generate original insights, find data points for your posts, and stay current on industry trends. Every piece of content starts with better research.
Integrates with
NotionKnowledge ManagementWorkspace for project wikis, deliverable tracking, and shared knowledge bases.
ZapierWorkflow AutomationNo-code automation connecting tools into seamless multi-step workflows.MAMakeWorkflow AutomationVisual automation platform for building advanced multi-app consultant workflows.+3Your LinkedIn publishing system. Draft, schedule, and analyze LinkedIn content with AI assistance. Build thought leadership with consistent posting — the channel that drives 70% of B2B consulting leads.
Integrates with
Your newsletter platform. Convert LinkedIn followers into email subscribers you own. Automated welcome sequences, tagging, and audience segmentation. Your hedge against algorithm changes.
Integrates with
ZapierWorkflow AutomationNo-code automation connecting tools into seamless multi-step workflows.
StripePaymentsPayment processing for invoicing clients, subscriptions, and revenue tracking.
GmailCommunicationEmail integration for automated follow-ups, proposals, and correspondence tracking.Your professional landing page. A clean single-page site with your bio, services, testimonials, and booking link. Takes 30 minutes to set up, costs $19/year. Where all your content points to.
Integrates with
StripePaymentsPayment processing for invoicing clients, subscriptions, and revenue tracking.GmailCommunicationEmail integration for automated follow-ups, proposals, and correspondence tracking.What you're getting
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