The shortlist, ranked
1
Buffer
83/100 · Free, paid from $5/mo · Strongest area: Strong on pricing
Social post scheduling for LinkedIn, X, Instagram and more. Free for 3 channels; Essentials $5 per channel/mo.
Why it's on the list: A real free plan and very low per-channel pricing make it the cheapest way to post consistently.
When to skip it: LinkedIn-specific features (post previews, creator analytics, idea feeds) are basic. If LinkedIn is your main channel, Taplio, AuthoredUp or Typefully go deeper.
Full review →2
Typefully
75/100 · Free, paid from $8.25/mo · Strongest area: Strong on UX quality
Distraction-free editor for crafting and scheduling LinkedIn posts, X threads, and short-form content. AI writing assistant helps draft and refine your ideas.
Why it's on the list: Scheduling and analytics remove the friction from consistent posting. The distraction-free editor keeps you focused on ideas, not formatting.
When to skip it: Only covers LinkedIn, X, and a few other platforms. If you need full social media management (Instagram, Facebook, TikTok), use Buffer instead.
Full review →3
AuthoredUp
73/100 · From $16.63/mo · Strongest area: Strong on UX quality
LinkedIn post editor and formatter with previews, drafts, hooks and analytics. No free plan; Individual from $16.63/mo billed yearly.
Why it's on the list: Cheaper than Taplio and focused on writing and formatting, which is what most consultants actually need.
When to skip it: No AI ghostwriting library or lead features. If you want AI-generated posts and LinkedIn lead lists, Taplio does more.
Full review →4
Taplio
71/100 · From $39/mo · Strongest area: Strong on UX quality
LinkedIn content creation, scheduling and analytics with AI. No free plan; Starter $39/mo (7-day trial).
Why it's on the list: Scheduling, analytics and (from Growth) AI writing for LinkedIn in one place, aimed at people who sell through their LinkedIn presence.
When to skip it: Expensive for occasional posting, and LinkedIn only. If you post weekly, AuthoredUp or Typefully cost less.
Full review →