Why this tool
The largest B2B contact database available at this price point, with a genuinely useful free tier. You can go from zero to sending outreach in 30 minutes.
Editorial summary
Decision guidance
Verified Feb 2026. Free plan available. Basic $49/mo/user (annual), Professional $99/mo/user (annual). 500K+ companies use it.
When not to use
If you already have a lead source (referrals, inbound), the database is wasted. Use a lighter outreach tool instead.
- Strongest area: Outcome fit
- Watch area: Setup speed
Confidence
How sure are we?
High — 85/100
- Strong fit for the stated use case.
- Recently reviewed data increases confidence.
- Strong evidence across score areas and recent checks.
Workflow fit
Workflow placement
Capture
Capture work for Lead Gen & Outbound.
Deliver
Get first value in 30 min setup.
Connect
Connect with 12 integrations.
Integrations
Compatibility snapshot
CRM & Sales
HubSpotClient ManagementAll-in-one CRM with email sequences, meeting scheduling, and pipeline automation.
SalesforceClient ManagementSync CRM contacts, deals, and pipeline data for end-to-end client tracking.PIPipedriveClient ManagementVisual sales pipeline for tracking client deals from outreach to close.
HubSpotClient ManagementAll-in-one CRM with email sequences, meeting scheduling, and pipeline automation.SalesforceClient ManagementSync CRM contacts, deals, and pipeline data for end-to-end client tracking.PIPipedriveClient ManagementVisual sales pipeline for tracking client deals from outreach to close.Communication
GmailCommunicationEmail integration for automated follow-ups, proposals, and correspondence tracking.
SlackTeam CommunicationReal-time messaging for client channels, updates, and workflow notifications.
GmailCommunicationEmail integration for automated follow-ups, proposals, and correspondence tracking.Productivity
Google SheetsData & ReportingSpreadsheet integration for client data analysis, dashboards, and budget tracking.
Google SheetsData & ReportingSpreadsheet integration for client data analysis, dashboards, and budget tracking.Automation
ZapierWorkflow AutomationNo-code automation connecting tools into seamless multi-step workflows.MAMakeWorkflow AutomationVisual automation platform for building advanced multi-app consultant workflows.
ZapierWorkflow AutomationNo-code automation connecting tools into seamless multi-step workflows.MAMakeWorkflow AutomationVisual automation platform for building advanced multi-app consultant workflows.Other
LILinkedinOUOutreachSESendgridINInstantly
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Smartlead
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Instantly
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Saleshandy
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Compare with:
Apollo vs Instantly — one tool for prospecting plus outreach, or the best pure outbound sender at half the price?Apollo vs lemlist — the biggest B2B database vs the best multichannel prospecting tool. Which is the right outbound investment?Apollo vs Snov.io — the enterprise-scale database vs the budget-friendly prospecting suite. Which is worth it for consultants?Apollo vs Smartlead — all-in-one prospecting database vs dedicated cold email infrastructure. Which outbound stack fits a solo consultant?
Stacks
Included in these workflows
Guides
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