Attio
Strong ChoiceModern, flexible CRM that builds itself from your email and calendar. Free up to 3 seats; Plus $35/user/mo billed yearly.
Free, paid from $35/mo
Prices checked October 21, 2026attio.com pricing page
81/100
Tool matchup
Attio vs folk
Attio vs folk for consultants. Compare two CRM & Clients tools on pricing, setup speed, strengths, and Curalo score.
folk
Strong ChoiceLightweight relationship CRM with a LinkedIn extension and email campaigns. No free plan; Standard $24/member/mo billed yearly.
From $24/mo
Prices checked October 21, 2026folk.app pricing page
77/100
Verdict
Attio leads by 4 points (close call).
Decision guidance
- Attio currently leads with 81/100.
- Attio strength: Strong on trust.
- folk trails Attio most on Integrations: 10/15 vs 12/15.
What drives this decision
- Integrations favors Attio by 2 points.
- Pricing sanity favors Attio by 1 points.
- Trust & support favors Attio by 1 points.
Decision shortcuts
Which one fits your practice
Choose Attio if
- Best fit: Solo consultants and 2-3 person practices who want a modern free CRM that fills itself in
- Integrations matters most to you: Attio scores 12/15 vs 10/15 for folk.
- Trust & support matters most to you: Attio scores 9/10 vs 8/10 for folk.
- You want to start on a free plan (folk lists none).
Choose folk if
- Best fit: Consultants who win work through networking and referrals and want to stay in touch with people systematically
- You want the lower paid entry: Standard at $24 vs $35 for Attio.
Client-ready brief
Get this comparison decision brief
Send a concise summary of winner, trade-offs, and rollout recommendation.
- Attio: 81/100
- folk: 77/100
- Attio leads by 4 points (close call).
Best fit
Who each tool is for
Attio
Strong ChoiceBest for: Solo consultants and 2-3 person practices who want a modern free CRM that fills itself in.
Why pick it: Free for up to 3 seats, and records build themselves from your inbox and calendar, so there is almost no manual data entry.
Watch for: Paid tiers are expensive per seat. If you mainly need a sales pipeline with phone and email tools, Pipedrive or HubSpot cost less.
folk
Strong ChoiceBest for: Consultants who win work through networking and referrals and want to stay in touch with people systematically.
Why pick it: Built for relationship-led selling: capture a contact from LinkedIn in one click and follow up from the same place.
Watch for: No free plan, and the account is locked after the trial. If you need deep sales automation or reporting, Pipedrive or HubSpot are stronger.
Swipe sideways to compare all columns.
Attio | folk | |
|---|---|---|
| Quick facts | ||
| Pricing sanity | Free, paid from $35/mo | From $24/mo |
| Intelligence | High | Medium |
| Integrations | 7+ | 6+ |
| Score breakdown | ||
| Outcome fit | 22/25 | 22/25 |
| Setup speed | 14/20 | 14/20 |
| Pricing sanity | 12/15 | 11/15 |
| Integrations | 12/15 | 10/15 |
| UX polish | 12/15 | 12/15 |
| Trust & support | 9/10 | 8/10 |
| Summary | ||
| Best for | Solo consultants and 2-3 person practices who want a modern free CRM that fills itself in. | Consultants who win work through networking and referrals and want to stay in touch with people systematically. |
| Key strength | Strong on trust | Strong on outcomes |
| Main weakness | Slower to set up | Fewer integrations |
Pricing
Plan-by-plan pricing
Attio
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | Up to 3 seats; automatic enrichment, email and calendar sync |
| Plus | $35 per user / month, billed annually$44 per user / month, billed monthly | Up to 10 seats; private lists, enhanced email sending |
| Pro | $79 per user / month, billed annually$99 per user / month, billed monthly | Call intelligence, sequences, advanced reporting |
| Enterprise | Contact sales | Contact sales |
Prices checked October 21, 2026attio.com pricing page
folk
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Standard | $24 per user / month, billed annually$30 per user / month, billed monthly | Pipelines, email campaigns, enrichment, LinkedIn extension |
| Premium | $48 per user / month, billed annually$60 per user / month, billed monthly | Deals, email sequences, dashboards, API |
| Enterprise | Contact sales | From $80 per member per month billed yearly |
Prices checked October 21, 2026folk.app pricing page
Cost calculator
What would you pay?
Seats
Billing
Attio
$35 per month · $420 per year
Cheapest plan that fits: Plus, $35 per seat or user
folk
$24 per month · $288 per year
Cheapest plan that fits: Standard, $24 per seat or user
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
How we checked
- Scores: Curalo rates each tool out of 100 on six consultant criteria (outcome fit, setup speed, pricing, integrations, UX, trust and support). See the scoring method
- Attio: prices checked October 21, 2026 on the vendor's pricing page: attio.com
- folk: prices checked October 21, 2026 on the vendor's pricing page: folk.app
- Plans, limits and platforms are copied from each vendor's pricing page in the vendor's own terms.
- Anything a vendor does not publish is shown as not listed rather than guessed. Prices change, so confirm on the vendor's page before buying.
Common questions
Questions consultants ask before choosing
Which is better for consultants, Attio or folk?
Attio scores 81/100 and folk scores 77/100 on Curalo's consultant rubric. The biggest gap is Integrations: Attio 12/15 vs 10/15.
Is Attio or folk cheaper?
Attio's cheapest paid plan is Plus at $35 per user / month, billed annually. folk's cheapest paid plan is Standard at $24 per user / month, billed annually.
Do Attio and folk have a free plan?
Attio has a free plan: Up to 3 seats; automatic enrichment, email and calendar sync. folk lists no free plan.
What would one user pay for Attio or folk?
Attio: $35 a month on Plus. folk: $24 a month on Standard. Annual list prices where available, before tax.
When is Attio the wrong choice?
Paid tiers are expensive per seat. If you mainly need a sales pipeline with phone and email tools, Pipedrive or HubSpot cost less.
When is folk the wrong choice?
No free plan, and the account is locked after the trial. If you need deep sales automation or reporting, Pipedrive or HubSpot are stronger.
Guides
Guides for this matchup
From Solo to Firm: Scaling Your Consulting Practice
Your tool needs change at every growth stage. A practical guide to the technology, processes, and decisions that take you from solo consultant to small firm — without losing what made you great.
The Consultant's Pricing Playbook: From Hourly to Value-BasedA framework to evaluate five pricing models, calculate what to charge, and build tiered packages — with formulas, scripts, and sourced benchmarks for solo consultants.
Stop Copy-Pasting Between Five Tabs: How to Connect Your Consulting StackThe practical guide to wiring your consulting tools together. Which integrations actually matter, what to automate first, and the mistakes that silently break your workflow.
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