Attio
Strong ChoiceModern, flexible CRM that builds itself from your email and calendar. Free up to 3 seats; Plus $35/user/mo billed yearly.
Free, paid from $35/mo 30 min setup
Prices checked October 21, 2026attio.com pricing page
81/100
Tool matchup
Attio vs HubSpot CRM
Attio vs HubSpot CRM for consultants. Attio fits CRM & Clients workflows; HubSpot CRM fits Ops & Finance workflows. See when to choose each.
HubSpot CRM
DefaultFree CRM with deal pipeline, contact management, email tracking, and meeting scheduling — plus the Breeze AI assistant on every plan, including free. Scales from solo consultant to full agency without switching platforms.
Free, paid from $7/mo 30 min setup
Prices checked October 21, 2026hubspot.com pricing page
87/100
Verdict
HubSpot CRM leads by 6 points (strong advantage).
Decision guidance
- HubSpot CRM currently leads with 87/100.
- HubSpot CRM strength: Strong on trust.
- Attio trails HubSpot CRM most on Integrations: 12/15 vs 14/15.
What drives this decision
- Outcome fit favors HubSpot CRM by 2 points.
- Integrations favors HubSpot CRM by 2 points.
- Pricing sanity favors HubSpot CRM by 1 points.
Decision shortcuts
Which one fits your practice
Choose Attio if
- Best fit: Solo consultants and 2-3 person practices who want a modern free CRM that fills itself in
Choose HubSpot CRM if
- Best fit: Every consultant who tracks more than 5 active prospects or clients
- Integrations matters most to you: HubSpot CRM scores 14/15 vs 12/15 for Attio.
- Trust & support matters most to you: HubSpot CRM scores 10/10 vs 9/10 for Attio.
- You want the lower paid entry: Starter at $7 vs $35 for Attio.
Client-ready brief
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Send a concise summary of winner, trade-offs, and rollout recommendation.
- Attio: 81/100
- HubSpot CRM: 87/100
- HubSpot CRM leads by 6 points (strong advantage).
Best fit
Who each tool is for
Attio
Strong ChoiceBest for: Solo consultants and 2-3 person practices who want a modern free CRM that fills itself in.
Why pick it: Free for up to 3 seats, and records build themselves from your inbox and calendar, so there is almost no manual data entry.
Watch for: Paid tiers are expensive per seat. If you mainly need a sales pipeline with phone and email tools, Pipedrive or HubSpot cost less.
HubSpot CRM
DefaultBest for: Every consultant who tracks more than 5 active prospects or clients.
Why pick it: The free tier is genuinely useful — 2 seats, up to 1,000 contacts, deal pipeline, email tracking, and the Breeze AI assistant at no cost. Most solo consultants don't outgrow it for a while, and it connects to nearly every tool in this catalog.
Watch for: If you manage fewer than 5 clients total and use referrals exclusively, a spreadsheet works fine. HubSpot shines when your pipeline has volume.
Swipe sideways to compare all columns.
Attio | HubSpot CRM | |
|---|---|---|
| Quick facts | ||
| Pricing sanity | Free, paid from $35/mo | Free, paid from $7/mo |
| Setup speed | 30 min setup | 30 min setup |
| Intelligence | High | High |
| Integrations | 7+ | 5+ |
| Score breakdown | ||
| Outcome fit | 22/25 | 24/25 |
| Setup speed | 14/20 | 14/20 |
| Pricing sanity | 12/15 | 13/15 |
| Integrations | 12/15 | 14/15 |
| UX polish | 12/15 | 12/15 |
| Trust & support | 9/10 | 10/10 |
| Summary | ||
| Best for | Solo consultants and 2-3 person practices who want a modern free CRM that fills itself in. | Every consultant who tracks more than 5 active prospects or clients. |
| Key strength | Strong on trust | Strong on trust |
| Main weakness | Slower to set up | Slower to set up |
Pricing
Plan-by-plan pricing
Attio
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | Up to 3 seats; automatic enrichment, email and calendar sync |
| Plus | $35 per user / month, billed annually$44 per user / month, billed monthly | Up to 10 seats; private lists, enhanced email sending |
| Pro | $79 per user / month, billed annually$99 per user / month, billed monthly | Call intelligence, sequences, advanced reporting |
| Enterprise | Contact sales | Contact sales |
Prices checked October 21, 2026attio.com pricing page
HubSpot CRM
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | |
| Starter | $7 per seat / month, billed annually |
Prices checked October 21, 2026hubspot.com pricing page
Cost calculator
What would you pay?
Seats
Billing
Attio
$35 per month · $420 per year
Cheapest plan that fits: Plus, $35 per seat or user
HubSpot CRM
$7 per month · $84 per year
Cheapest plan that fits: Starter, $7 per seat or user
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
How we checked
- Scores: Curalo rates each tool out of 100 on six consultant criteria (outcome fit, setup speed, pricing, integrations, UX, trust and support). See the scoring method
- Attio: prices checked October 21, 2026 on the vendor's pricing page: attio.com
- HubSpot CRM: prices checked October 21, 2026 on the vendor's pricing page: hubspot.com
- Plans, limits and platforms are copied from each vendor's pricing page in the vendor's own terms.
- Anything a vendor does not publish is shown as not listed rather than guessed. Prices change, so confirm on the vendor's page before buying.
Common questions
Questions consultants ask before choosing
Which is better for consultants, Attio or HubSpot CRM?
HubSpot CRM scores 87/100 and Attio scores 81/100 on Curalo's consultant rubric. The biggest gap is Integrations: HubSpot CRM 14/15 vs 12/15.
Is Attio or HubSpot CRM cheaper?
Attio's cheapest paid plan is Plus at $35 per user / month, billed annually. HubSpot CRM's cheapest paid plan is Starter at $7 per seat / month, billed annually.
Do Attio and HubSpot CRM have a free plan?
Attio has a free plan: Up to 3 seats; automatic enrichment, email and calendar sync. HubSpot CRM has a free plan.
What would one user pay for Attio or HubSpot CRM?
Attio: $35 a month on Plus. HubSpot CRM: $7 a month on Starter. Annual list prices where available, before tax.
When is Attio the wrong choice?
Paid tiers are expensive per seat. If you mainly need a sales pipeline with phone and email tools, Pipedrive or HubSpot cost less.
When is HubSpot CRM the wrong choice?
If you manage fewer than 5 clients total and use referrals exclusively, a spreadsheet works fine. HubSpot shines when your pipeline has volume.
Guides
Guides for this matchup
From Solo to Firm: Scaling Your Consulting Practice
Your tool needs change at every growth stage. A practical guide to the technology, processes, and decisions that take you from solo consultant to small firm — without losing what made you great.
The Consultant's Pricing Playbook: From Hourly to Value-BasedA framework to evaluate five pricing models, calculate what to charge, and build tiered packages — with formulas, scripts, and sourced benchmarks for solo consultants.
Stop Copy-Pasting Between Five Tabs: How to Connect Your Consulting StackThe practical guide to wiring your consulting tools together. Which integrations actually matter, what to automate first, and the mistakes that silently break your workflow.
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