Win-clients stack

Win clients

Two ways in: reach out to prospects, or get found through what you publish.

Start with these 3: HubSpot CRM, Calendly, Buffer

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  1. Step 1: Keep the pipeline

    Essential
    HubSpot CRMFree, paid from $7/mo87

    Keep every prospect in one pipeline with a next step and a date.

    Every consultant who tracks more than 5 active prospects or clients.

    Setup
    30 min setup
    Lists integrations with
    CalendlyGmailSlackZapier
  2. Step 2: Find prospects and send outreach

    Add when you grow
    ApolloFree, paid from $49/mo82

    Build a short list of good-fit prospects and send a few personal messages each week.

    Independent consultants testing outbound for the first time — free tier covers real campaigns.

    Setup
    30 min setup
    Lists integrations with
    HubSpot CRMZapierGmailSlack
  3. Step 3: Book the call

    Essential
    CalendlyFree, paid from $10/mo89

    Put your booking link in every message, post and email signature.

    Every consultant — eliminates scheduling friction for discovery calls, kickoffs, and recurring check-ins.

    Setup
    5 min setup
    Lists integrations with
    HubSpot CRMGmailSlackZapier
  4. Step 4: Newsletter

    Add when you grow
    BeehiivFree plan88

    Send one useful issue on a fixed schedule. Every two weeks is fine.

    Consultants building thought leadership through newsletters with built-in growth and monetization features.

    Setup
    30 min setup
    Lists integrations with
    ZapierStripeGmail
  5. Step 5: Schedule LinkedIn posts

    Essential
    BufferFree, paid from $5/mo83

    Write a week of LinkedIn posts in one sitting and queue them.

    Consultants who post on LinkedIn and one or two other channels and want a simple weekly queue.

    Setup
    5 min setup
    Lists integrations with
    LinkedInInstagramFacebook
  6. Step 6: Simple website

    Add when you grow
    FramerFree, paid from $10/mo83

    One page that says who you help, how, and how to book a call.

    Tech-savvy consultants who want a polished, design-forward portfolio site without WordPress maintenance.

    Why this pick: Tied at 83 with Wix. We pick Framer because it scores higher on setup speed (16 vs 13).

    Setup
    2 hour setup
    Lists integrations with
    ZapierStripeGmail
    Also scored: Wix 83 Carrd 72

Client-ready brief

Email me this stack as a checklist

The picks and setup steps from this page, in one email.

  • HubSpot CRM
  • Apollo
  • Calendly
  • Beehiiv
  • Buffer
  • Framer
Already have tools? Check your stack

What usually comes next

Each step starts from the top-scored tool for that job. When we pick a different one, the step says why. How we score →